Take care of yourself
in the most natural way.
Plants People
Product design
Role Year
(Solo Designer) 2021
User Experience
User Interface
Interaction Design
Introduction
PLANTS PEOPLE is an iOS app which helps to take care of one itself and your loved ones in the most natural way.
The recollection of health care techniques used by our ancestors provides homemade plant-based remedies indicated to prevent and cure a wide range of diseases.
Objective
The objective was to create a platform that would bring the natural medicine closer to the interested public.
How can I help
people to take care of themselves in the most natural way?
Problem.
Getting new
remedies
🌱 Home made plant-based remedies existed and worked long before tecnology and quemicals, that is why every day more people choose them and avoid the «conventional medicine».
Most of the people only know some of those remedies through family and friends.
People only worry about these remedies on the moment they need them.
UX.
📝 I started by doing surveys and interviews to find out:
– Who were the potential user, their needs, customs and interests.
– Why and when they use natural remedies.
– How do they get to know them.
Through an 80 people survey, I obtained:
-
The two types of potential users.
-
70% of people use natural remedies in their daily bases.
-
75% do not use more natural remedies because they don’t know them.
-
75% prefers to elaborate remedies than buying them.
👂 11 interviews to potencial users gave me some more insides:
-
Most of the people rely on a new remedy when it is recommended by a close person or someone who has been through the same situation.
-
In general women are more interested in these natural options.
User personas
Maria needed a tool to acquire natural remedies in times of need, she needed a place where she could learn through other’s experiences or experts, and she needed to get new knowledge to be able to take care of herself in a more natural way.
The user journey maps helped me to define «when» and «where» there was an opportunity for each user:
The idea.
Through the Concept Testing, I detected which information was the most relevant for the users.
And after conducting several usability tests, the app should have the following functions:
- A library of natural remedies classified by categories.
- A search engine to find the natural remedy you need.
- Share natural remedies to help other users.
- Rank the remedies by their effectiveness and show them in the correct order (the most effective first).
Information’s
arquitecture.
Throuh the usability tests I draw a coherent, simple and enjoyable structure for the platform.
UI.
Natural, trustworthy and authentic.
Onboarding
Finding
a remedy
Sharing
a remedy
What did I learn?
. The simpler the better. The design of the remedy cards is the best exemple.
. Rank the information. Make it enjoyable for the sight.
. Fast and easy access to the relevant information on each case. The minimum of clicks to reach the information they are looking for.